VICTORIA PRADA, FOUNDER AND CREATIVE DIRECTOR OF VICTORIA PRADA COLLECTION SINCE 2019.
VICTORIA LOVES TO COMBINE FASHION AND ART IN THE WORLD IN WHICH WE LIVE TODAY, FINDING OBJECTS THAT AWAKEN HER SENSIBILITY THROUGHOUT ALL FIVE CONTINENTS, AND TRANSFORMING THEM INTO HER OWN FASHION CONCEPT.
VICTORIA PRADA AS A BRAND OFFERS CLOTHING AND ACCESSORIES, ALL OF WHICH ARE ARTISAN BASED. VICTORIA TRAVELS TO FIND DIFFERENT HANDMADE TECHNIQUES, NATURAL FABRICS AND LOCAL PRODUCTS AROUND THE WORLD. THIS RESULTS IN THIS FASHION BRAND WITH ETHICS, SUSTAINABILITY AND A VERY IMPORTANT STORY TO GIVE BEHIND EACH PIECE THAT WE PRODUCE.
VICTORIA PRADA HELPS THESE ARTISANS BY PROMOTING THEIR HANDMADE ART TO THE AESTHETICS OF TODAY’S TRENDS AND TO BE KNOWN THEIR CULTURE IN EUROPE. IN ADDITION, THIS BRAND BELIEVES IN COMPENSATING THESE ARTISANS FAIRLY TO IMPROVE THEIR LIFE CONDITIONS.
VICTORIA EXPLORES THE SMALL TOWNS IN SOUTH AMERICA AND SPAIN IN ORDER TO GIVE EVERYONE THE CHANCE OF ENJOYING YEAR-LONG COLLECTIONS PRODUCED BY ARTISANS, FOR THE MOMENT FROM THE CITIES OF SPAIN , COLOMBIA AND PERU.
RESPONSIBILITY AT VP
One of the main principles of responsibility in VP is to be one hundred percent responsible for the treatment of the customer, from the moment they meet us, until their products arrive in perfect condition. We foster personal relationships with our clients while maintaining exceptional customer service. We do it through any of our social networks, our contact email or by our phone number.
In Victoria Prada, we nurture our awareness for social and overproduction issues in the world throughout the whole supply chain. We work with different communities of artisans around the world in countries such as Peru, Colombia and Spain conscientiously selecting their most unique artisanal methods.
Victoria Prada commits to extol their ancestral cultures and weaving techniques through our products and corporate communication. We work to promote their unique value to the fashion and apparel industry throughout Europe by giving an extremely clean and transparent communication of how, where and what are the stories behind each of our products.
We work with natural fabrics and materials such as the Iraca Palm for our accessories and “living” section, and alpaca and merino wools for our winter season. All of those fabrics have been methodically benchmarked for their resources use in order to comply with our environmental values.
In 2020 , after the onset of the global pandemic and the blockage of traveling freedom , the VP design team decided to manufacture in Spain, as the brand’s headquarters is located in Madrid. We decided to support our local artisans and the local trade. Today our responsibility with our country has not ended, so every garment manufactured abroad has a finish made by our outstanding seamstresses in charge of the confection in Spain.
As a small company, in Victoria Prada , we work everyday to improve and do as better as is in our hands.
For our future proposals , and after traveling around small towns in latin America and saw how hard is to get the naturals materials for the artisans that we use for our designs. I is in our mind help the artisans we work with in their social and everyday life. Collaborating with different foundations to help as much as we can .