VICTORIA PRADA, FOUNDER AND CREATIVE DIRECTOR OF VICTORIA PRADA COLLECTION SINCE 2019.

VICTORIA LOVES TO COMBINE FASHION AND ART IN THE WORLD IN WHICH WE LIVE TODAY, FINDING OBJECTS THAT AWAKEN HER SENSIBILITY THROUGHOUT ALL FIVE CONTINENTS, AND TRANSFORMING THEM INTO HER OWN FASHION CONCEPT.

VICTORIA PRADA AS A BRAND OFFERS CLOTHING AND ACCESSORIES, ALL OF WHICH ARE ARTISAN BASED. VICTORIA TRAVELS TO FIND DIFFERENT HANDMADE TECHNIQUES, NATURAL FABRICS AND LOCAL PRODUCTS AROUND THE WORLD. THIS RESULTS IN THIS FASHION BRAND WITH ETHICS, SUSTAINABILITY AND A VERY IMPORTANT STORY TO GIVE BEHIND EACH PIECE THAT WE PRODUCE.

VICTORIA PRADA HELPS THESE ARTISANS BY PROMOTING THEIR HANDMADE ART TO THE AESTHETICS OF TODAY’S TRENDS. IN ADDITION, THIS BRAND BELIEVES IN COMPENSATING THESE ARTISANS FAIRLY TO IMPROVE THEIR LIFE CONDITIONS.

VICTORIA EXPLORES THE SMALL TOWNS IN SOUTH AMERICA IN ORDER TO GIVE EVERYONE THE CHANCE OF ENJOYING YEAR-LONG COLLECTIONS PRODUCED BY ARTISANS, FOR THE MOMENT FROM THE CITIES OF COLOMBIA AND PERU.